The new art of creating a Living Movie Poster

With the advent of the iPad and large inexpensive monitors, movie posters have not only gone digital but they have gone moving as well.  Now we are not talking a trailer, we are talking moving Key Art or what is now known as a Living Moving Poster.  This term is similar to a motion graphic Title card that has a "Living Hold" which simply means, the title is resolved but there is still movement in the background and lighting effects.

Here is the final results.

These same guys are now pushing into Magazine covers and moving print ads.  Here is a behind the scenes look at a campaign they created for Living Magazine.

Here is the final work that was created.

Here is another piece for VIV magazine which was created for the iPads launch.